For the past ten years, Bill and Margaret have saved money to go to the Super Bowl should their team, the Chicago Bears, reach the finals of the NFC championship. This is the year, and several tour companies offer attractive, but very similar, packages to the game. Since all packages are pretty much the same, they have chosen one that fits their budget. Bill and Margaret are most likely exhibiting ________.

Question

Quizplus · Accepted Answer

Bill and Margaret are likely exhibiting dissonance-reducing buying behavior because they are making a significant purchase decision between similar options, which can lead to post-purchase dissonance.

For the Past Ten Years, Bill and Margaret Have Saved