The goal of ________ research is to describe things, such as the market potential for a product or the demographics and attitudes of consumers who buy the product.
A) exploratory
B) statistical
C) causal
D) analytic
E) descriptive

Question

Quizplus · Accepted Answer

Descriptive research is used to describe characteristics or behaviors of a particular population, phenomenon, or event. The goal of descriptive research is to provide an accurate and detailed picture of the subject being studied. This type of research can be used to describe market potential, consumer demographics, attitudes, and other similar information. Descriptive research does not attempt to establish cause-and-effect relationships or make predictions, but rather focuses on providing a comprehensive understanding of the subject.

The Goal of ________ Research Is to Describe Things, Such