Question 1

The interrelated departments within a company that influence marketing decisions form the ________ environment.
A) cultural
B) economic
C) company
D) political
E) technological

Accepted Answer

The interrelated departments within a company that influence marketing decisions form the company environment. The cultural, economic, political, and technological environments refer to external factors outside the company that also influence marketing decisions.

Question 2

Which is NOT part of the company environment that influences marketing decisions?
A) accounting
B) engineering
C) manufacturing
D) sales
E) retailers

Accepted Answer

Retailers are part of the external environment that influences a company's marketing decisions, not the internal company environment. The internal environment typically includes departments like accounting, engineering, manufacturing, and sales.

Question 3

________ help companies stock and move goods from their points of origin to their destinations.
A) Retailers
B) Physical distribution firms
C) Marketing services agencies
D) Resellers
E) Suppliers

Accepted Answer

Physical distribution firms are specifically designed to help companies with their logistics and transportation needs. They specialize in storing and moving goods from the point of origin to the final destination, which includes activities such as warehousing, transportation, order processing, and inventory management. Retailers, resellers, suppliers, and marketing services agencies may also be involved in the process, but physical distribution firms are the most directly responsible for this aspect of the business.

Question 4

________ include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods.
A) Financial intermediaries
B) Physical distribution firms
C) Resellers
D) Marketing services agencies
E) Wholesalers

Accepted Answer

Financial intermediaries include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods. Physical distribution firms are involved in the movement and storage of goods, resellers sell products directly to end consumers, marketing services agencies provide advertising and marketing services to businesses, and wholesalers buy products from manufacturers and sell them to retailers or other businesses.

Question 5

Which of the following is true with regard to media publics?
A) The primary function of this group is to protect the interests of minority groups.
B) This group carries news, features, and editorial opinion.
C) The primary function of this group is to critique the marketing decisions of companies.
D) This group includes neighborhood residents and community organizations.
E) This group directly influences the company's ability to obtain funds.

Accepted Answer

Media publics carry news, features, and editorial opinions. They are groups of journalists, reporters, editors, and other media professionals who are responsible for disseminating information to the general public. This group can share positive or negative messages about a company, and their opinions can directly influence the public's perception of a company's brand, reputation, and image.

Question 6

Sparex Inc. is a manufacturer of metal bolts that are used by Boilex Inc. to manufacture heavy machineries. In this instance, Sparex acts as a ________.
A) financial intermediary
B) supplier
C) retailer
D) customer
E) local public

Accepted Answer

Sparex is a supplier of metal bolts to Boilex.

Question 7

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.
A) macroenvironment
B) microenvironment
C) technological environment
D) demographic environment
E) political environment

Accepted Answer

The microenvironment consists of the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. It is a component of the overall business environment.

Question 8

Which of the following is a component of a firm's microenvironment?
A) customer demographics
B) economic recessions
C) population shifts
D) marketing intermediaries
E) technological changes

Accepted Answer

Marketing intermediaries, such as wholesalers and retailers, are a direct component of a firm's microenvironment as they are involved in the distribution of the firm's products or services to the end consumers. Customer demographics, population shifts, economic recessions, and technological changes are all external factors that may influence the firm's microenvironment, but they are not direct components of it.

Question 9

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.
A) macroenvironment
B) microenvironment
C) internal environment
D) marketing mix
E) marketing intermediaries

Accepted Answer

The demographic, economic, political, and cultural forces are external factors that impact the organization and are part of the macroenvironment. Option B refers to the immediate environment of the organization, Option C refers to factors within the organization, and Options D and E are not related to the specific direction given to Sam.

Question 10

Companies can succeed against their competitors by all of the following except ________.
A) providing greater customer value and satisfaction
B) better meeting the needs of target customers
C) positioning their offerings strongly against competitors' offerings in the minds of consumers
D) considering their own size and position compared to the competition
E) providing the same product as the competition

Accepted Answer

Providing the same product as the competition does not differentiate a company from its competitors and therefore will not lead to success. The other options all involve creating a competitive advantage that sets a company apart from its rivals.

Question 11

A consumer organization in Ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. In this instance, the firm is challenged by a(n) ________ public.
A) internal
B) general
C) government
D) citizen-action
E) media

Accepted Answer

The fact that the consumer organization is challenging the firm's marketing decision on the grounds of it being against the larger social interest suggests that this is not a matter of internal/public relations or government regulation. While the media may cover the story, they are not the driving force behind the challenge. Therefore, it is best to classify this as a citizen-action public, making D the correct answer.

Question 12

Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ________.
A) financial intermediary
B) physical distribution firm
C) marketing services agency
D) reseller
E) wholesaler

Accepted Answer

Sigma Inc. helps companies target and promote their products, indicating that they offer marketing services, making them a marketing services agency.

Question 13

Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________.
A) licensor
B) supplier
C) marketing intermediary
D) local public
E) general public

Accepted Answer

The description of Jonathan's work implies that he works for a marketing intermediary, which is a company that helps facilitate the distribution and promotion of products between producers and end consumers. A licensor typically grants the rights to a company to use its intellectual property, a supplier provides raw materials or components to manufacturers, and the local and general public are not relevant to Jonathan's job description.

Question 14

A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________.
A) media publics
B) marketing intermediaries
C) customers
D) citizen-action publics
E) internal publics

Accepted Answer

Citizen-action publics are organizations and groups that may question a company's marketing decisions, particularly regarding issues such as social responsibility and ethics. This can include consumer organizations, environmental groups, minority groups, and others who may advocate for certain causes or seek to hold companies accountable for their actions. Option A (media publics) refers specifically to media outlets and their impact on a company's marketing efforts, while options B (marketing intermediaries) and E (internal publics) relate more to the company's internal operations and relationships with outside partners. Option C (customers) are the focus of a company's marketing efforts, rather than the groups that may scrutinize those efforts.

Question 15

Boxes, Inc. sells products to end users or to other companies that will sell to end users. Boxes, Inc. is a ________.
A) reseller
B) marketing services agencies
C) financial intermediaries
D) physical distribution firms
E) wholesalers

Accepted Answer

Boxes, Inc. sells products to end users and to other companies that will sell to end users, which means it is a reseller.

Question 16

LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing plants to their destinations. These two businesses are examples of ________.
A) resellers
B) marketing services agencies
C) financial intermediaries
D) physical distribution firms
E) wholesalers

Accepted Answer

LandPort Transportation and Omega Warehousing are involved in physical distribution, which involves moving and storing goods throughout the supply chain. Therefore, the best choice is D) physical distribution firms.

Question 17

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
A) marketing environment
B) marketing orientation
C) strategic planning
D) target markets
E) marketing mix

Accepted Answer

The marketing environment refers to the external factors that affect marketing management's ability to build and maintain successful relationships with target customers, such as economic, technological, social, and competitive forces. The other answer choices are either specific marketing concepts or internal processes related to marketing management.

Question 18

Which group includes neighborhood residents and community organizations?
A) local publics
B) government publics
C) internal publics
D) citizen-action publics
E) media publics

Accepted Answer

Neighborhood residents and community organizations belong to the group of local publics.

Question 19

Which of the following groups influences the company's ability to obtain funds?
A) financial publics
B) local publics
C) general publics
D) citizen-action publics
E) internal publics

Accepted Answer

Financial publics, such as investors, banks and financial institutions, have a direct impact on a company's ability to obtain funds. They provide the necessary capital for the company to operate and grow. Local publics, general publics, citizen-action publics and internal publics may not necessarily have a direct impact on a company's ability to obtain funds.

Question 20

________ provide the resources needed by a company to produce its goods and services.
A) Retailers
B) Marketing services agencies
C) Resellers
D) Suppliers
E) Financial intermediaries

Accepted Answer

Suppliers provide the raw materials, components, and other resources needed by a company to produce its goods and services. Retailers sell those goods to consumers, marketing services agencies help promote them, resellers purchase and then sell them again, and financial intermediaries provide financial services such as banking and investment.

Quiz 3: Analyzing the Marketing Environment

The interrelated departments within a company that influence marketing decisions form the ________ environment.

Which is NOT part of the company environment that influences marketing decisions?

________ help companies stock and move goods from their points of origin to their destinations.

________ include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods.

Which of the following is true with regard to media publics?

Sparex Inc. is a manufacturer of metal bolts that are used by Boilex Inc. to manufacture heavy machineries. In this instance, Sparex acts as a ________.

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

Which of the following is a component of a firm's microenvironment?

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.

Companies can succeed against their competitors by all of the following except ________.

A consumer organization in Ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. In this instance, the firm is challenged by a(n) ________ public.

Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ________.

Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________.

A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________.

Boxes, Inc. sells products to end users or to other companies that will sell to end users. Boxes, Inc. is a ________.

LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing plants to their destinations. These two businesses are examples of ________.

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Which group includes neighborhood residents and community organizations?

Which of the following groups influences the company's ability to obtain funds?

________ provide the resources needed by a company to produce its goods and services.