A pleasant stimulus that increases the frequency of a behavior is called ______.

Name: A pleasant stimulus that increases the frequency of a behavior is called ______.
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A reward is a pleasant stimulus that increases the frequency of a behavior. A punisher, on the other hand, is an unpleasant stimulus that decreases the frequency of a behavior. A motive is a reason or drive to engage in a behavior, and a catalyst is a substance that speeds up a chemical reaction.

A Pleasant Stimulus That Increases the Frequency of a Behavior