Persuasion is most likely to be successful when the source of the persuasive communication is

Question

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Research has consistently shown that the source of the persuasive communication plays a crucial role in whether or not the message will be accepted by the receiver. One of the key factors in determining the effectiveness of the source is their perceived level of trustworthiness. If the source is perceived as honest, knowledgeable, and sincere, then the message is more likely to be accepted and acted upon.

Persuasion Is Most Likely to Be Successful When the Source