BHP Steel lacks the confidence,capital and capacity to launch a new steel product into full national or international distribution.Even though test market results look promising,what will most likely be management's next step?
A)Retest the product in additional markets.
B)Develop a planned market rollout over time.
C)Secure a loan to provide confidence,capital,and capacity.
D)Seek the help of a nationally known consultant.
E)Develop a prototype.

Question

Quizplus · Accepted Answer

Developing a planned market rollout over time would be the most feasible option for BHP Steel as they lack the confidence, capital, and capacity to launch the new steel product into full national or international distribution. This approach would allow them to gradually increase production and distribution as they gain more confidence and secure additional capital. Retesting the product in additional markets may provide more data but would not necessarily address the issue of lack of confidence or capacity. Seeking a loan may provide capital but may not address the issue of confidence or capacity. Seeking the help of a consultant may provide guidance but would not necessarily provide the resources needed to launch the product. Developing a prototype has already been done and is not a feasible option in this scenario.

BHP Steel Lacks the Confidence,capital and Capacity to Launch a New