A large regional chain of candy stores transfers employees from marketing,design,production and finance to work in a cross-functional group to save time and money in the new-product development process.It is using a(n)________ approach.
A)customer-centred new-product development
B)sequential new-product development
C)team-based new-product development
D)innovation management system
E)consumer composite

Question

Quizplus · Accepted Answer

The scenario describes the transfer of employees from different departments to work in a cross-functional group for new-product development, which is a characteristic of team-based new-product development. This approach is known to facilitate communication, collaboration and a faster development process while reducing costs. Therefore, option C is the best choice. Option A is not applicable since the scenario does not mention customer involvement. Option B refers to a linear approach to NPD, which is not mentioned in the scenario. Option D and E are not relevant to the context described.

A Large Regional Chain of Candy Stores Transfers Employees from Marketing,design,production