Product planners consider products and services on three levels.The most basic level is the ________,which addresses the question,'What is the buyer really buying?'
A)actual product
B)augmented product
C)core customer value
D)co-branding
E)exchange

Question

Quizplus · Accepted Answer

The core customer value is the most basic level that product planners consider, which addresses the question of what the buyer is really buying. The actual product refers to the tangible product or service offered to the customer, and the augmented product includes additional services or features beyond the basic product. Co-branding refers to the practice of using two or more brand names on a single product, and exchange refers to the act of obtaining a desired product from someone by offering something in return.

Product Planners Consider Products and Services on Three Levels