Product planners must design the actual product and also find ways to ________ it in order to create the bundle of benefits that will create the most customer value.
A)promote
B)package
C)brand
D)augment
E)present

Question

Quizplus · Accepted Answer

Augmenting a product means adding additional features or services to enhance its value and create more benefits for the customer. This goes beyond just designing the physical product, but also includes things like warranties, installation services, customer service, etc. By augmenting the product, product planners can create a more compelling overall package that is more attractive to customers.

Product Planners Must Design the Actual Product and Also Find