The singer and entertainer,Madonna,has carefully cultivated an image for herself as an entertainer.Her 'brand essence' has variously been described as one of a sex kitten,irreverence,rebel,representative of female empowerment,savvy businesswomen,earth mother,spiritual honesty and philanthropist.Madonna has cleverly combined these sometimes contradictory personas into a single,coherent,highly marketable brand identity.When Madonna engages in activities to build and position her brand,she is engaged in ________.
A)person marketing
B)organisation marketing
C)ideas marketing
D)services marketing
E)events and experiences marketing

Question

Quizplus · Accepted Answer

Madonna is engaging in person marketing, which involves creating a personal brand image for herself. This is different from organization marketing, which focuses on promoting a company or group as a whole, or ideas marketing, which focuses on promoting a particular concept or belief. Madonna's brand identity is centered around her own persona and image, rather than a specific product or service. Additionally, while events and experiences may play a part in Madonna's overall marketing strategy, they are not the primary focus of her brand building efforts.

The Singer and Entertainer,Madonna,has Carefully Cultivated an Image for Herself