To achieve their social change objectives,social marketing programs ________.
A)utilise only the promotional P of the marketing mix
B)utilise only the promotional and product Ps of the marketing mix
C)work to influence individuals' behaviour to improve their well-being
D)utilise all of the Ps in the marketing mix
E)C and D

Question

Quizplus · Accepted Answer

Social marketing programs work to influence individuals' behavior to improve their well-being, which requires utilizing all of the Ps in the marketing mix, including product, price, promotion, and place. These programs need to provide a product or solution that meets the target audience's needs, set a price that is affordable, promote the program through various channels, and make the program accessible and available in places where the target audience can easily access it. Therefore, both C and D are correct, making E the best choice.

To Achieve Their Social Change Objectives,social Marketing Programs ________