________ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.
A) Service inseparability
B) Service variability
C) Service intangibility
D) Service perishability
E) Service heterogeneity

Question

Quizplus · Accepted Answer

Service intangibility refers to the fact that services cannot be experienced or evaluated before the purchase decision is made, as they lack physicality and sensory appeal. This poses a challenge for service marketers as it is difficult to communicate the value and benefits of a service, and consumers might rely on other cues such as brand reputation, social proof, or word-of-mouth.

________ Means That Services Cannot Be Seen, Tasted, Felt, Heard