Question 1

________ interviewing is the best contact method for gathering information quickly and provides greater flexibility than mail questionnaires.

Accepted Answer

The answer of ________ interviewing is the best contact method...

Question 2

A(n)________ sample is one where every member of the population has a known and equal chance of selection.

Accepted Answer

The answer of A(n)________ sample is one where every member...

Question 3

Interpretation of market research data should be the responsibility of the researchers,not the marketing managers.

Accepted Answer

The answer of Interpretation of market research data should be...

Question 4

Open-ended survey questions are particularly useful in exploratory research.

Accepted Answer

Open-ended survey questions allow participants to freely express their thoughts and opinions, which can be particularly helpful in exploratory research where the goal is to gather as much information as possible about a topic. Closed-ended questions may limit the range of responses and potentially overlook important information.

Question 5

'In today's hypercompetitive world,' states a marketing expert,'the race for competitive advantage is really a race for customer and market ________'.

Accepted Answer

The answer of 'In today's hypercompetitive world,' states a marketing...

Question 6

Questionnaires are the most common research instrument.

Accepted Answer

Questionnaires are widely used and considered the most common research instrument in social science research.

Question 7

Ideally,a sample should be representative so that the researcher can make accurate estimates of the thoughts and behaviours of the larger population.

Accepted Answer

A representative sample ensures that the researcher can generalize their findings to the larger population with more accuracy.

Question 8

Marketing managers today need not just more information,but ________ information.

Accepted Answer

The answer of Marketing managers today need not just more...

Question 9

Observational research involves the gathering of ________ data by observing relevant people,actions and situations.

Accepted Answer

The answer of Observational research involves the gathering of ________...

Question 10

A(n)________ is a segment of the population selected for marketing research to represent the population as a whole.

Accepted Answer

The answer of A(n)________ is a segment of the population...

Question 11

Neuromarketing techniques provide easy-to-interpret data that allow researchers to analyse consumer involvement with products.

Accepted Answer

The answer of Neuromarketing techniques provide easy-to-interpret data that allow...

Question 12

A company wants to collect research data through mechanical instruments.The three typical methods are video cameras,checkout scanners and internet surveys.

Accepted Answer

The three typical methods mentioned mix data collection tools and methods. Video cameras and checkout scanners are tools for collecting data, while internet surveys are a method involving a specific process of asking questions and collecting responses online.

Question 13

Transforming today's vast,ever-increasing volume of consumer information into actionable marketing ________ is the number-one challenge for digital-age marketers.

Accepted Answer

The answer of Transforming today's vast,ever-increasing volume of consumer information...

Question 14

________ research involves the gathering of primary data by selecting matched groups of subjects,giving them different treatments,controlling unrelated factors and checking for differences in group response.

Accepted Answer

The answer of ________ research involves the gathering of primary...

Question 15

A researcher who wants to calculate confidence limits for sampling error would use non-probability samples.

Accepted Answer

Confidence limits for sampling error can only be calculated with probability samples, where each member of the population has a known probability of being included in the sample. Non-probability samples do not allow for accurate calculation of sampling error and thus cannot be used to determine confidence limits.

Question 16

The most important issue facing online researchers is the lack of a broad cross section of consumers who have access to the internet.

Accepted Answer

The most important issue facing online researchers is actually the lack of representativeness in the samples used for research. While internet access is a factor, it is not the most important issue. Other factors such as self-selection bias, inadequate recruitment methods, and low response rates also contribute to the lack of a broad cross section of consumers in online research samples.

Question 17

A(n)________ sample is one where the researcher selects the easiest population members from which to obtain information.

Accepted Answer

The answer of A(n)________ sample is one where the researcher...

Question 18

It costs about the same to conduct individual personal interviews and telephone interviews.

Accepted Answer

The answer of It costs about the same to conduct...

Question 19

When considering interview contact methods,________ interviewing has the lowest level of control of interviewer effects.

Accepted Answer

The answer of When considering interview contact methods,________ interviewing has...

Question 20

________ research involves the gathering of primary data by asking people questions about their knowledge,attitudes,preferences and buying behaviour.

Accepted Answer