You have been directed to study the factors close to the company that affect its ability to serve its customers-departments within the company,suppliers,marketing intermediaries,customer markets,competitors,and publics.Which environment are you studying?
A)the macroenvironment
B)the microenvironment
C)the marketing environment
D)natural habitat
E)the global environment

Question

Quizplus · Accepted Answer

The microenvironment refers to the factors close to the company that affect its ability to serve its customers, including departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. This is different from the macroenvironment, which includes broader factors such as economic, demographic, technological, and cultural forces that can affect the company's marketing strategies. The natural habitat and global environment are not relevant to this scenario.

You Have Been Directed to Study the Factors Close to the Company