A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in,or impact on,an organisation's ability to achieve its objectives.
A)teams
B)audiences
C)markets
D)publics
E)intermediaries

Question

Quizplus · Accepted Answer

The term "publics" refers to groups that have an actual or potential interest in or impact on an organization's ability to achieve its objectives, and is commonly used in marketing to describe the different stakeholders that a company must consider in its marketing environment. Answers A, B, C, and E are not incorrect, but do not specifically address the concept of "publics" as described in the question.

A Company's Marketing Environment Includes Various ________ That Are Made