You have been directed to study the actors close to the company that affect its ability to serve its customers-departments within the company,suppliers,marketing intermediaries,customer markets,competitors,and publics.Which environment are you studying?
A)the macroenvironment
B)the microenvironment
C)the marketing environment
D)natural habitat
E)the global environment

Question

Quizplus · Accepted Answer

The microenvironment consists of actors close to the company that affect its ability to serve its customers, such as departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. The macroenvironment, on the other hand, includes larger societal forces that affect the entire industry, such as demographic, economic, technological, political, and cultural factors. The global environment is a subset of the macroenvironment, focusing on international forces that affect the industry. Natural habitat is not a relevant term in this context.

You Have Been Directed to Study the Actors Close to the Company