You have been directed to study the actors that are larger societal forces that affect your company - demographic,economic,natural,technological,political,and cultural.Which environment are you studying?
A)the macroenvironment
B)the microenvironment
C)the marketing environment
D)natural habitat
E)the global environment

Question

Quizplus · Accepted Answer

The actors that are larger societal forces that affect a company, including demographic, economic, natural, technological, political, and cultural forces, are part of the macroenvironment. The macroenvironment refers to the broader forces that impact a company's industry, market, and customers, beyond the immediate competitive and customer environments that make up the microenvironment. Studying the macroenvironment helps companies understand the bigger picture trends and factors that can impact their success in the long run.

You Have Been Directed to Study the Actors That Are