A vendor for Ford Motor Company received the following message from one of Ford's marketing managers: 'As we move forward during the 21 st century,it is incumbent upon us to inform you that Ford is committed to building profitable customer relationships by creating environmentally better cars and getting them to market faster at lower costs.' The marketing manager is most likely referring to Ford's ________.
A)vision statement
B)market tactics
C)business portfolio
D)mission statement
E)business objectives

Question

Quizplus · Accepted Answer

The marketing manager's message outlines Ford's commitment to building profitable customer relationships by creating environmentally better cars and getting them to market faster at lower costs. This aligns with Ford's mission statement, which states that Ford "is a global family with a proud heritage passionately committed to providing personal mobility for people around the world."

A Vendor for Ford Motor Company Received the Following Message