The collection of businesses and products that make up a company is called its ________.
A) strategic business unit
B) mission statement
C) strategic plan
D) business portfolio
E) operational factors
Correct Answer:
Verified
Q23: After management has identified the key businesses
Q24: A marketing organisation's mission should NOT be
Q25: The key businesses or organisational divisions that
Q26: Mission statements should both fit the market
Q27: The best known product portfolio planning method
Q29: A marketing organisation's mission should NOT be
Q30: 'At Revlon,we make cosmetics' is a market-oriented
Q31: A(n)_ can be a company division,a product
Q32: At McDonald's,'to be our customers' favourite place
Q33: The BCG portfolio matrix classifies SBUs on
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