The BCG portfolio matrix classifies SBUs on two dimensions,namely ________ and ________.
A)market share;market or industry attractiveness
B)market or industry growth rate;market or industry attractiveness
C)market growth rate;relative market share
D)market growth rate;profits
E)market penetration;market development

Question

Quizplus · Accepted Answer

The BCG portfolio matrix classifies SBUs on the basis of two dimensions, namely market growth rate and relative market share. Market growth rate is used to determine the attractiveness of the market or industry, whereas relative market share is used to determine the strength of the SBU in the market or industry. The matrix categorizes SBUs into four categories, namely stars, question marks, cash cows, and dogs, based on their position on these two dimensions.

The BCG Portfolio Matrix Classifies SBUs on Two Dimensions,namely ________