The BCG portfolio matrix classifies SBUs on two dimensions,namely ________ and ________.
A)market share;market or industry attractiveness
B)market or industry growth rate;market or industry attractiveness
C)market growth;relative market share
D)market growth rate;profits
E)market penetration;market development

Question

Quizplus · Accepted Answer

The BCG portfolio matrix classifies SBUs on two dimensions: market growth rate and relative market share. Market growth rate measures the industry's attractiveness, and relative market share measures the company's competitive position within that industry.

The BCG Portfolio Matrix Classifies SBUs on Two Dimensions,namely ________