An extruded plastics manufacturer is in the process of dividing a market into distinct groups of buyers with different needs,characteristics and behaviours who might require separate products or marketing programs.Which of the following is this firm doing?
A)market development
B)market diversification
C)market penetration
D)market targeting
E)market segmentation

Question

Quizplus · Accepted Answer

The firm is segmenting the market by dividing it into distinct groups of buyers with different needs, characteristics, and behaviors, which is the process of market segmentation.

An Extruded Plastics Manufacturer Is in the Process of Dividing