Which of the following is NOT a step in the marketing control process?
A)setting goals
B)measuring performance
C)taking corrective action
D)defining the mission
E)evaluating the causes of gaps between expected and actual performance

Question

Quizplus · Accepted Answer

Defining the mission is not a step in the marketing control process, whereas setting goals, measuring performance, evaluating causes of gaps between expected and actual performance, and taking corrective action are all part of the process.

Which of the Following Is NOT a Step in the Marketing