Ensuring that the company achieves the sales,profits and other goals set out in its annual marketing plan is the purpose of ________.
A)marketing control
B)operating control
C)strategic control
D)anticipatory control
E)a marketing audit

Question

Quizplus · Accepted Answer

Operating control involves monitoring ongoing performance and ensuring that the company achieves the sales, profits, and other goals set out in its annual marketing plan.

Ensuring That the Company Achieves the Sales,profits and Other Goals