An engineering group views and organises its marketing activities from the viewpoint of its buyers.Management works hard to sense,serve,and satisfy the needs of its well-defined group of buyers.What does the Group practice?

Question

Quizplus · Accepted Answer

The group practices consumer-oriented marketing, as they view and organize their marketing activities from the viewpoint of their buyers and work to sense, serve, and satisfy their needs. This approach is focused on understanding and meeting the needs of the target market, rather than just promoting a product or service.

An Engineering Group Views and Organises Its Marketing Activities from the Viewpoint