Timberland employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries,and it supports a non-profit that brings young people into public service for a year.The CEO sees such projects and services as a powerful differentiator for Timberland with its current and potential customers.Timberland could be most accurately described as practicing ________.

Question

Quizplus · Accepted Answer

Timberland's focus on volunteerism and public service aligns with a sense-of-mission marketing approach, where the company emphasizes its values and social impact to attract customers. This approach is aimed at creating a deeper connection with customers who share similar values and creating a positive reputation for the brand.

Timberland Employees Get 40 Hours Paid Leave Each Year to Pursue