Which sustainable marketing principle emphasises that a company should define its mission in broad social terms rather than narrow product terms?

Question

Quizplus · Accepted Answer

The sustainable marketing principle that emphasizes that a company should define its mission in broad social terms rather than narrow product terms is "sense of mission." This principle focuses on a company's larger purpose and societal impact, rather than just selling products or services. It considers the company's role in creating a better world and how it can contribute to a sustainable economy and society.

Which Sustainable Marketing Principle Emphasises That a Company Should Define