Using 'customer-value marketing',a company should put most of its resources into customer-value-building marketing investments.

Question

Quizplus · Accepted Answer

Customer-value marketing is a marketing strategy that focuses on building strong customer relationships by providing superior customer value and satisfaction. To do so, a company should invest most of its resources into customer-value-building marketing investments such as improving product quality, creating better customer experiences, offering personalized and relevant promotions, and providing exceptional customer service. Therefore, the statement is true.

Using 'Customer-Value Marketing',a Company Should Put Most of Its Resources