Question 1

When considering the societal classification of products,sugar-free chewing gum is an example of a(n)________ product.

Accepted Answer

The answer of When considering the societal classification of products,sugar-free...

Question 2

Seatbelts are considered to be 'salutary products'.

Accepted Answer

Salutary products are those that have a positive impact on the health and safety of consumers, and seatbelts are one such product as they can prevent serious injuries and fatalities in car accidents.

Question 3

A lawn-mowing service puts most of its resources into 'value-building marketing' investments.Its management is practicing 'consumer-oriented marketing'.

Accepted Answer

Value-building marketing focuses on enhancing the company's value, while consumer-oriented marketing prioritizes meeting consumer needs and preferences.

Question 4

Briefly outline the four 'societal classification of products' and provide an example of each.

Accepted Answer

The answer of Briefly outline the four 'societal classification of...

Question 5

One major issue in foreign trade is bribery.Bribery and corruption are LEAST likely to be a problem in which of the following countries?

Accepted Answer

New Zealand is known for its low levels of corruption and high levels of transparency, making it less likely to have issues with bribery in foreign trade compared to the other countries listed.

Question 6

A principle of 'enlightened marketing' which holds that an organisation should make marketing decisions by considering the long-term interests of consumers is known as ________ marketing.

Accepted Answer

The answer of A principle of 'enlightened marketing' which holds...

Question 7

In 'sense-of-mission marketing',a company defines its mission in broad social terms rather than narrow product terms.

Accepted Answer

In 'sense-of-mission marketing', the company defines its mission in broad social terms that are beyond the product or service they offer. By focusing on their social mission, companies aim to create a meaningful and positive impact on society while simultaneously achieving their business goals.

Question 8

Maytag's front-loading Neptune washer provides superior cleaning and energy efficiency.The Neptune washer is an example of a ________ product.

Accepted Answer

The description of the Neptune washer as providing superior cleaning and energy efficiency suggests that it is a desirable product, meaning it meets or exceeds customers' expectations and provides value.

Question 9

'Pleasing products' have low appeal but may benefit consumers in the long run.

Accepted Answer

'Pleasing products' are designed to be immediately appealing and satisfying to consumers, even if they may not necessarily benefit them in the long run.

Question 10

Companies must decide what principle they should use as a guide on issues of ethics and social responsibility.Which one of the following is likely to be the LEAST common philosophy to accomplish this end?

Accepted Answer

"Let history decide" is likely the least common philosophy for guiding decisions on ethics and social responsibility because it implies a passive approach, waiting for historical outcomes to determine what is ethical or socially responsible. This is less proactive and immediate than the other options, which involve active decision-making by markets, legal systems, individuals, or companies.

Question 11

A food supplements firm continuously seeks real product and marketing improvements.Obviously,it is involved in 'consumer-oriented marketing'.

Accepted Answer

The answer of A food supplements firm continuously seeks real...

Question 12

A conscientious young marketing manager is sometimes unclear of what decisions to make when she and her staff are faced with moral dilemmas.The management team should create broad guidelines that everyone in the organisation must follow,in the form of ________.

Accepted Answer

A corporate marketing ethics policy provides specific guidelines for ethical decision making in the marketing department. A company value statement, mission statement, and vision statement may touch upon ethical considerations, but they do not provide specific guidelines for handling ethical dilemmas in marketing. A financial statement is a record of the financial activities of the company and is not relevant to ethical decision making.

Question 13

When considering the societal classification of products,cigarettes are an example of a(n)________ product.

Accepted Answer

The answer of When considering the societal classification of products,cigarettes...

Question 14

A company that makes marketing decisions by considering consumers' wants and long-run interests,the company's requirements and society's long-run interest must be practicing 'consumer-oriented marketing'.

Accepted Answer

The answer of A company that makes marketing decisions by...

Question 15

When considering the societal classification of products,bad tasting and ineffective medicine is an example of a(n)________ product.

Accepted Answer

The answer of When considering the societal classification of products,bad...

Question 16

When a company views and organises its marketing activities from only the consumer's point of view,it is practicing 'societal marketing'.

Accepted Answer

Societal marketing considers not only the consumers' wants and needs but also the long-term interests of society. It goes beyond the consumer's point of view to include environmental and social considerations.

Question 17

When considering the societal classification of products,a personal alarm system is an example of a(n)________ product.

Accepted Answer

The answer of When considering the societal classification of products,a...

Question 18

A relatively new food supplement that provides both high immediate satisfaction and high long-run benefits is best classified as a 'pleasing product'.

Accepted Answer

A product that provides both high immediate satisfaction and high long-run benefits is best classified as a 'salutary product,' not a 'pleasing product.' Pleasing products typically offer high immediate satisfaction but may not necessarily offer long-term benefits.

Question 19

Using 'customer-value marketing',a company should put most of its resources into customer-value-building marketing investments.

Accepted Answer

Customer-value marketing is a marketing strategy that focuses on building strong customer relationships by providing superior customer value and satisfaction. To do so, a company should invest most of its resources into customer-value-building marketing investments such as improving product quality, creating better customer experiences, offering personalized and relevant promotions, and providing exceptional customer service. Therefore, the statement is true.

Question 20

'Sustainable marketing' consists of five principles: consumer-oriented marketing,customer-value marketing,innovative marketing,sense-of-mission marketing and societal marketing.

Accepted Answer

Sustainable marketing does indeed consist of these five principles.

Quiz 14: Sustainable Marketing: Social Responsibility, ethics and Legal Compliance