A conscientious young marketing manager is sometimes unclear what decisions to make when she and her staff are faced with moral dilemmas.The management team should create broad guidelines that everyone in the organisation must follow,in the form of ________.

Question

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A corporate marketing ethics policy would provide specific guidelines on how to handle moral dilemmas, which would provide clarity for the young marketing manager and her staff. A company value statement, mission statement, and vision statement are broad statements that outline the company's goals and values, but may not provide enough specific guidance on how to handle moral dilemmas. A financial statement is a report of the organization's financial performance and does not relate to ethical decision-making.

A Conscientious Young Marketing Manager Is Sometimes Unclear What Decisions