Question 1

Intellectual property law deals with areas such as ________.

Accepted Answer

Intellectual property law deals with all of the above areas, including copyright, trademarks, patents, and trade secrets.

Question 2

Intellectual property laws are relatively fixed in time and rarely subject to change.

Accepted Answer

Intellectual property laws are subject to change and are constantly evolving due to new technologies, global trade agreements, and court cases. For example, copyright laws have been revised to address digital piracy, and patent laws have been modified to accommodate new technologies such as biotechnology and software inventions.

Question 3

A company must lower its ethical standards to successfully conduct business in countries with lower standards.

Accepted Answer

This statement is not true. A company must not compromise on its ethical standards to conduct business anywhere in the world. Maintaining ethical standards is important for the reputation and sustainability of a business in the long run. A company can succeed and operate ethically in any country, regardless of its ethical standards.

Question 4

Australian legislation which governs telemarketing and research calls and covers permitted calling hours,minimum information requirements and termination of calls is known as ________

Accepted Answer

The Do Not Call Register Act 2006 specifically addresses telemarketing and research calls and sets out regulations regarding calling hours, minimum information requirements, and termination of calls. The Spam Act 2003 deals with unsolicited electronic messages such as emails and text messages. The Competition and Consumer Act 2010 governs aspects of competition and consumer protection in Australia. The Communications Act 2002 relates to telecommunications infrastructure and service provision. The Fair Trading Act 1999 deals with fair trading practices and consumer protection.

Question 5

Australia recently developed a process to protect smaller innovative products such as gadgets.This form of protection for intellectual property is known as a(n)________.

Accepted Answer

The description matches the characteristics of an innovation patent, which is designed to protect small, incremental improvements to existing products or processes for up to 8 years in Australia.

Question 6

Under the provisions of the Do Not Call Register Act 2006,charities,politicians and religious organisations are exempt.

Accepted Answer

The statement is true. Charities, politicians, and religious organizations are exempt from the Do Not Call Register Act 2006.

Question 7

A means of legal protection given to the invention of a device that is considered useful is a ________.

Accepted Answer

A patent is a legal protection granted to an invention that is deemed useful, novel, and non-obvious. It gives the owner the exclusive right to prevent others from making, using, selling, and importing the invention for a certain period of time. Trademarks are used to protect words, symbols, or logos that identify and distinguish a company or product, copyrights protect original creative works, and designs protect the visual appearance of a product. Contracts are agreements between two or more parties that outline their rights and obligations.

Question 8

When a company chooses which principle to follow on issues of ethics and social responsibility,there are two common philosophies to use as guides: first,let the free market and legal system decide,and second,let individual managers and companies choose.

Accepted Answer

This statement is true. The two common philosophies for companies to follow in regards to ethics and social responsibility are to let the free market and legal system decide, or to allow individual managers and companies to make their own choices.

Question 9

An inventor has invented a user-friendly whiteboard eraser based on new microfibers.The product has many benefits-it is easy to clean,long-wearing and never leaves smudges on the whiteboard surface.Given that the innovation is low cost and he wants to go to market as soon as practical,he would be best advised to apply for an innovation patent rather than a standard patent.

Accepted Answer

An innovation patent may be more appropriate for a low-cost, user-friendly invention that is not necessarily a groundbreaking discovery. Innovation patents are typically granted more quickly and have lower thresholds for novelty and inventiveness.

Question 10

The overall appearance of a product resulting from one or more visual features of the product is known as a ________.

Accepted Answer

The overall appearance of a product is known as its design. A trademark is a symbol or word used to represent a brand, a copyright protects original works of authorship, a patent protects an invention, and a contract is a legally binding agreement between parties.

Question 11

An entrepreneur is preparing to enter into a franchise agreement with a well-known retail bakery chain and believes that franchises are so commonplace,straight-forward and use standardised contracts that he does not require expensive legal advice.His beliefs are well-founded.

Accepted Answer

While franchises often do use standardised contracts, it is always recommended to seek legal advice before entering into any legally binding agreement. A lawyer can review the contract, negotiate terms, and ensure that the entrepreneur fully understands their rights and responsibilities as a franchisee. Skipping this step could result in costly and unforeseen legal issues down the line.

Question 12

Individual ideas expressed in tangible,permanent form such as literary works,plays,works of art,sound recordings,feature films and broadcasts would normally be protected by which of the following?

Accepted Answer

Copyright protects original works of authorship in tangible, permanent form. It gives the creator exclusive rights to that work and prohibits others from using, copying, or distributing it without the creator's permission. This includes literary works, plays, works of art, sound recordings, feature films, and broadcasts. Trademarks and service marks protect logos, slogans or phrases that represent a brand. Patents protect inventions or novel ideas, and designs protect the appearance and aesthetic of a product.

Question 13

The Do Not Call Register Act 2006 provides for a number of exemptions.Which of the following is NOT exempted from cold calling under the Act's provisions?

Accepted Answer

The answer of The Do Not Call Register Act 2006...

Question 14

The main source of Australian competition law is the Trade Practices Act 1974.

Accepted Answer

The main source of Australian competition law is now the Competition and Consumer Act 2010, which replaced the Trade Practices Act 1974.

Question 15

Legislation protecting the ownership of computer-chip circuitry for some 20 years is the ________.

Accepted Answer

The legislation protecting the ownership of computer-chip circuitry for some 20 years is the Circuit Layouts Act 1989. The Spam Act 2003 deals with unsolicited commercial electronic messages, the Trade Practices Act 1974 deals with fair trading and consumer protection, the Computer Circuitry Act 2001 does not exist, and the Communications Act 2002 deals with regulation of communications and media in Australia.

Question 16

The main source of competition law in Australia is ________

Accepted Answer

The Competition and Consumer Act 2010 is the main source of competition law in Australia. It includes provisions on anti-competitive conduct, mergers and acquisitions, consumer protection, and fair trading. The other Acts listed are focused on specific areas such as telemarketing and spam, but do not provide a comprehensive framework for competition regulation.

Question 17

A conscientious young marketing manager is sometimes unclear what decisions to make when she and her staff are faced with moral dilemmas.The management team should create broad guidelines that everyone in the organisation must follow,in the form of ________.

Accepted Answer

A corporate marketing ethics policy would provide specific guidelines on how to handle moral dilemmas, which would provide clarity for the young marketing manager and her staff. A company value statement, mission statement, and vision statement are broad statements that outline the company's goals and values, but may not provide enough specific guidance on how to handle moral dilemmas. A financial statement is a report of the organization's financial performance and does not relate to ethical decision-making.

Question 18

General guidelines can always be relied upon to resolve all the difficult ethical situations that marketers face.

Accepted Answer

There is no single set of guidelines that can comprehensively address all the complex ethical dilemmas that marketers may encounter. Different situations require different considerations, and it's up to the marketer's judgment and adherence to ethical values to resolve conflicts in a responsible and sustainable manner.

Question 19

Any sign capable of being represented graphically to distinguish goods or services is known as a ________.

Accepted Answer

A trademark is a sign that can be graphically represented and is used to distinguish goods or services of one company from another. Copyright protects original works of authorship, design protects the appearance of a product, patent protects inventions, and contracts are agreements between two or more parties.

Question 20

The act designed to ensure that those sending commercial electronic messages are doing so only when the recipient has opted-in to receive the emails and,having done so,has the ability to be removed from such lists is called the ________.

Accepted Answer

The act described in the question aligns with the provisions outlined in the Spam Act 2003, which applies to electronic messages sent to email addresses, telephone numbers and other electronic addresses. The act is designed to ensure that businesses only send commercial electronic messages to individuals who have granted their consent to receive such messages (opted-in), and the recipients have the ability to unsubscribe or opt-out from such messages.

Quiz 14: Communicating Customer Value: Integrated Marketing Communications Strategy