Company XYZ began as a bricks-and-mortar company.Which of the following statements MUST be true?
A)By adding online marketing options,Company X would become a clicks-and-mortar company.
B)Company XYZ is also considered a click-only dot-com.
C)Company XYZ should not be concerned about consumer-to-consumer online marketing.
D)Company XYZ probably lacks the resources to create a quality web presence given its desperate attempt to regain lost sales online.
E)By adding online marketing options,Company XYZ would become a click-only company.

Question

Quizplus · Accepted Answer

By adding online marketing options, Company XYZ would indeed become a clicks-and-mortar company, meaning that it has both a physical location and an online presence. Option B is incorrect because it contradicts the fact that Company XYZ began as a bricks-and-mortar company. Option C is not necessarily true because consumer-to-consumer online marketing can still be relevant for a clicks-and-mortar company. Option D makes assumptions about the company's resources that are not supported by the information given. Option E is incorrect because adding online marketing options does not necessarily mean that the company will become a click-only company.

Company XYZ Began as a Bricks-And-Mortar Company