What are the two goals of 'direct and digital marketing'?
A) to identify a potential customer and obtain an immediate response
B) to obtain an immediate response and to facilitate a purchase
C) to obtain an immediate response and build a lasting customer relationship
D) to provide information and build a lasting customer relationship
E) to save marketing dollars and facilitate a purchase
Correct Answer:
Verified
Q2: Amazon.com,eBay and Facebook have built their entire
Q3: Direct and digital marketing is continuing to
Q4: When using direct and digital marketing,any media
Q5: Most companies use direct marketing as their
Q6: Catalogues,brochures,samples and DVDs are all examples of
Q7: Which of the following is NOT one
Q8: Which of the following is NOT a
Q9: Explain why many companies are shifting more
Q10: One of the advantages of direct and
Q121: Direct marketing rarely occurs on a one-
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