The ABC Group is a financial services provider.Whenever a customer has a child who is about to become eligible for a driver's license,ABC sends the customer materials related to teaching teenagers how to drive safely.This is an example of using ________ information from a customer database.
A)demographic
B)geographic
C)psychographic
D)behavioural
E)key contact

Question

Quizplus · Accepted Answer

The information about the child becoming eligible for a driver's license is likely to be demographic information, which includes characteristics such as age, gender, and family status. The fact that ABC Group is sending materials related to safe driving for teenagers suggests that they are using this demographic information to offer relevant and timely information to their customers. Geographic information would relate to the customer's location, psychographic information would relate to attitudes and values, and behavioural information would relate to past purchase or activity history. Key contact information would refer to the person who holds the primary relationship with the customer, which is not relevant in this context.

The ABC Group Is a Financial Services Provider