When members of the Poynton's Nursery loyalty scheme have spent $1000 at any one of the chain's retail outlets,Poynton's sends them a $25 gift voucher,redeemable at any one of the chain's retail nurseries.Poynton's is using data about customer spending for which purpose?
A)to identify prospects
B)to tailor offers to distinct market segments
C)to identify cross-selling opportunities
D)to reactivate the customer's purchases
E)data mining

Question

Quizplus · Accepted Answer

The purpose of sending a gift voucher after a customer spends a certain amount is to encourage them to continue purchasing, thereby reactivating their purchases.

When Members of the Poynton's Nursery Loyalty Scheme Have Spent