Australian fashion designer,Warwick Jones,operates a chain of retail outlets which uses customer databases and loyalty marketing programs.Each quarter,customers receive a Warwick Jones voucher entitling them to a free scarf or shawl,valued at $50,redeemable with their next purchase.All loyalty scheme members receive this offer regardless of their current spending levels or activity.Warwick Jones is using the customer database for which of the following purpose(s)?
A)to tailor offers to distinct market segments
B)to strengthen the relationship
C)to reactivate the customer's purchases
D)to identify cross-selling opportunities
E)both B and C

Question

Quizplus · Accepted Answer

By operating a loyalty marketing program and offering a voucher each quarter, Warwick Jones is using the customer database to strengthen the relationship with customers and reactivate their purchases. This helps to increase customer loyalty and potentially drive more sales in the future. While the offer is not tailored to distinct market segments or specifically designed for cross-selling opportunities, it does serve to incentivize customers to continue purchasing from Warwick Jones.

Australian Fashion Designer,Warwick Jones,operates a Chain of Retail Outlets Which