VOD (video on demand)and DVRs (digital video recorders)present which of the following problems for marketers?
A)Consumers are watching less television.
B)Consumers have difficulty attending to specific advertising messages due to advertising clutter.
C)Audiences are less interested in media consumption.
D)Consumers have more choices about what to watch or not watch.
E)Television advertising is becoming more expensive.

Question

Quizplus · Accepted Answer

VOD and DVRs provide consumers with the ability to skip or fast forward through commercials, giving them more control over what they choose to watch. This can result in a decrease in advertising effectiveness and a reduction in the audience for TV advertising. Therefore, marketers face the problem of consumers having more choices about what to watch or not watch.

VOD (Video on Demand)and DVRs (Digital Video Recorders)present Which of the Following