Apple recently ran ads featuring real people who had switched from Microsoft Windows-based PCs to Apple Macs.When companies use people,actors or sports celebrities as product endorsers,what kind of execution style is being used?
A)musical
B)testimonial evidence
C)scientific evidence
D)lifestyle
E)fantasy

Question

Quizplus · Accepted Answer

The use of real people who have switched from Windows-based PCs to Apple Macs serves as testimonial evidence for the superiority of the Mac over its competitor.

Apple Recently Ran Ads Featuring Real People Who Had Switched