________ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time.
A) Reach
B) Qualitative value
C) Impact
D) Premium
E) Frequency

Question

Quizplus · Accepted Answer

Reach is the correct answer, as it refers to the percentage of people within the target market who have seen or been exposed to an ad campaign during a specified time period. Qualitative value refers to the subjective evaluation or perceived value of a product or service. Impact refers to the effectiveness or influence of an ad campaign. Premium refers to an additional payment or benefit offered as an incentive. Frequency refers to how often an individual is exposed to an ad campaign.

________ Is a Measure of the Percentage of People in the Target