Marketing channel members perform many key functions.Which of the following is NOT normally a channel function?
A)information gathering and distributing
B)matching the offer to the buyer's needs
C)negotiating an agreement on price and other terms to facilitate transfer of ownership
D)risk taking-assuming the risks of carrying out the channel work.
E)sale of products or services to final end users

Question

Quizplus · Accepted Answer

Sale of products or services to final end users is typically not a channel function, but rather the ultimate goal of the channel. Channel members may assist in making the sale, but their primary function is typically to facilitate the transfer of the product or service from the manufacturer to the end user, rather than actually conducting the sale.

Marketing Channel Members Perform Many Key Functions