Question 1

Members of the marketing channel add value when they move goods from producers and suppliers to consumers by overcoming ________,________ and ________ gaps that arise when separate suppliers are unable to coordinate supply and demand.
A)time;place;possession
B)time;substance;style
C)form;economic;service
D)market;competitive;strategic
E)access;convenience;service

Accepted Answer

The three gaps that members of the marketing channel add value by overcoming are time, place, and possession gaps. These gaps arise when suppliers are unable to coordinate the supply and demand of their products. By overcoming these gaps, the marketing channel adds value to the product and ensures that it reaches the end-consumer efficiently and effectively.

Question 2

A marketing ________ is a network of interdependent organisations called intermediaries that are involved in the process of making a product or services available to users.
A)channel
B)network
C)structure
D)chain
E)complex

Accepted Answer

A marketing channel refers to the pathway through which a product or service travels from the manufacturer to the end-user. It involves a network of intermediaries such as wholesalers, retailers, and distributors, who work in coordination to make the product available to the target customers. The marketing channel plays a vital role in ensuring efficient distribution of the product, reducing transaction costs, and creating value for both the manufacturer and the end-user.

Question 3

Intermediaries play an important role in coordinating ________.
A)dealer with customer
B)supply and demand
C)strategy and product
D)manufacturer to product
E)information and promotion

Accepted Answer

Intermediaries, such as wholesalers and retailers, help to match supply and demand by buying products in large quantities from manufacturers and selling them in smaller quantities to consumers. They also provide market information and access to distribution channels, which helps to coordinate the flow of products and services between producers and consumers.

Question 4

Among the most frequently air-freighted products are ________.

Accepted Answer

The answer of Among the most frequently air-freighted products are...

Question 5

The goal of marketing logistics should be to provide a(n)________ level of customer service at the least cost.

Accepted Answer

The answer of The goal of marketing logistics should be...

Question 6

In moving goods,managers try to choose a set of warehouses (stocking points),or cross-docking points,and transportation carriers that will deliver finished goods to final destinations in the desired ________ and / or at the lowest ________.

Accepted Answer

The answer of In moving goods,managers try to choose a...

Question 7

Intermediaries usually offer a firm more than it can achieve on its own.Which of the following is most likely an advantage of working with intermediaries?
A)financial support
B)fast service
C)scale of operation
D)working relationships with foreign distributors
E)strategy development

Accepted Answer

Intermediaries often provide a larger scale of operation, allowing firms to reach a broader market and benefit from the intermediary's established networks and distribution channels.

Question 8

Air carriers transport less than ________ per cent of cargo tonne-kilometres of the nation's goods.

Accepted Answer

The answer of Air carriers transport less than ________ per...

Question 9

The ________ carries digital products from producer to customer via satellite,cable or copper wire.

Accepted Answer

The answer of The ________ carries digital products from producer...

Question 10

Producers benefit from using intermediaries because they ________.
A)offer greater efficiency in making goods available to target markets
B)bring a fresh point of view to strategy development
C)eliminate risk
D)are generally backlogged with orders
E)refuse to store products for longer than a few days

Accepted Answer

Intermediaries such as wholesalers and retailers help producers by efficiently making their goods available to the target market. They also provide assistance with distribution, marketing, and customer service, which allows producers to focus on the core aspects of their business.

Question 11

A 'smart tag' or RFID technology is a small transmitter chip embedded in or placed on products and packaging,allowing the products to be tracked throughout the distribution channel.

Accepted Answer

A 'smart tag' or RFID technology does contain a small transmitter chip embedded in or placed on products and packaging, allowing the products to be tracked throughout the distribution channel.

Question 12

The modern marketing organisation uses its ________ strength to coordinate functions within it by managing the activities of suppliers,purchasing agents,manufacturers,marketers,intermediaries and customers.

Accepted Answer

The answer of The modern marketing organisation uses its ________...

Question 13

The difference between distribution centres and storage warehouses is that distribution centres are designed to ________ goods rather than just store them.

Accepted Answer

The answer of The difference between distribution centres and storage...

Question 14

Using ________ ________ ________ systems,retailers can share real-time data on sales and current inventory levels with suppliers who take responsibility for ordering and delivering products to retailers,thereby saving time and money.

Accepted Answer

The answer of Using ________ ________ ________ systems,retailers can share...

Question 15

From the economic system's point of view,the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.
A)channel members
B)distributors
C)consumers
D)manufacturers
E)marketers

Accepted Answer

The economic system's view of marketing intermediaries is that they help transform the assortment of products made by producers into the assortment of products that consumers want. This is because marketing intermediaries facilitate the movement of goods and services from producers to consumers, and are involved in activities such as market research, distribution, promotion, and pricing, which help to identify and meet the needs and preferences of consumers. While marketing intermediaries may work collaboratively with channel members, distributors, manufacturers, and other marketers, their ultimate role is to serve the needs and interests of the end consumer.

Question 16

To reduce inventory management costs,many companies use a system called ________,which involves carrying only small inventories of parts or merchandise,often only enough for a few days of operation.

Accepted Answer

The answer of To reduce inventory management costs,many companies use...

Question 17

Many large and resourceful marketing companies,such as Coles,Woolworths,Metcash and Unilever have invested heavily to make the full use of RFID technology a reality.

Accepted Answer

The statement mentions that companies such as Coles, Woolworths, Metcash, and Unilever have invested heavily in RFID technology. Therefore, the statement is true.

Question 18

________ account for the major share of freight movement within Australia with some 40 per cent of total cargo tonne-kilometres moved.

Accepted Answer

The answer of ________ account for the major share of...

Question 19

Proud Pets,a producer of clothing and accessories for pets,has recently partnered with a regional chain of pet stores.Which of the following would Proud Pets be LEAST likely to expect from its new channel member?
A)promoting its products through advertising
B)assembling and packaging its products for final sale
C)distributing relevant marketing research information
D)identifying raw materials and other productive inputs
E)negotiating on its products' prices

Accepted Answer

Identifying raw materials and other productive inputs is not typically the responsibility of a retail pet store chain. It is more likely that Proud Pets would handle this aspect of their production process themselves or have a separate supplier for it. Therefore, Proud Pets would be least likely to expect this from its new channel member.

Question 20

Marketing channel members perform many key functions.Which of the following is NOT normally a channel function?
A)information gathering and distributing
B)matching the offer to the buyer's needs
C)negotiating an agreement on price and other terms to facilitate transfer of ownership
D)risk taking-assuming the risks of carrying out the channel work.
E)sale of products or services to final end users

Accepted Answer

Sale of products or services to final end users is typically not a channel function, but rather the ultimate goal of the channel. Channel members may assist in making the sale, but their primary function is typically to facilitate the transfer of the product or service from the manufacturer to the end user, rather than actually conducting the sale.

Quiz 10: Placement: Customer Value Fulfilment

Members of the marketing channel add value when they move goods from producers and suppliers to consumers by overcoming , and gaps that arise when separate suppliers are unable to coordinate supply and demand.

A marketing ________ is a network of interdependent organisations called intermediaries that are involved in the process of making a product or services available to users.

Intermediaries play an important role in coordinating ________.

Among the most frequently air-freighted products are ________.

The goal of marketing logistics should be to provide a(n)________ level of customer service at the least cost.

In moving goods,managers try to choose a set of warehouses (stocking points),or cross-docking points,and transportation carriers that will deliver finished goods to final destinations in the desired and / or at the lowest .

Intermediaries usually offer a firm more than it can achieve on its own.Which of the following is most likely an advantage of working with intermediaries?

Air carriers transport less than ________ per cent of cargo tonne-kilometres of the nation's goods.

The ________ carries digital products from producer to customer via satellite,cable or copper wire.

Producers benefit from using intermediaries because they ________.

A 'smart tag' or RFID technology is a small transmitter chip embedded in or placed on products and packaging,allowing the products to be tracked throughout the distribution channel.

The modern marketing organisation uses its ________ strength to coordinate functions within it by managing the activities of suppliers,purchasing agents,manufacturers,marketers,intermediaries and customers.

The difference between distribution centres and storage warehouses is that distribution centres are designed to ________ goods rather than just store them.

Using systems,retailers can share real-time data on sales and current inventory levels with suppliers who take responsibility for ordering and delivering products to retailers,thereby saving time and money.

From the economic system's point of view,the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.

To reduce inventory management costs,many companies use a system called ________,which involves carrying only small inventories of parts or merchandise,often only enough for a few days of operation.

Many large and resourceful marketing companies,such as Coles,Woolworths,Metcash and Unilever have invested heavily to make the full use of RFID technology a reality.

________ account for the major share of freight movement within Australia with some 40 per cent of total cargo tonne-kilometres moved.

Proud Pets,a producer of clothing and accessories for pets,has recently partnered with a regional chain of pet stores.Which of the following would Proud Pets be LEAST likely to expect from its new channel member?

Marketing channel members perform many key functions.Which of the following is NOT normally a channel function?