Similar consumer needs around the world suggest that a strategy of adapted global marketing is appropriate for most international firms.

Question

Quizplus · Accepted Answer

While similar consumer needs around the world might suggest the potential for a standardized global marketing strategy, the strategy of adapted global marketing is actually more appropriate for most international firms because it allows for adjustments to meet local preferences, legal requirements, and cultural differences, enhancing effectiveness and acceptance in each market.

Similar Consumer Needs Around the World Suggest That a Strategy