If you have one advertisement that will likely be heard by people who are very interested in a product,and another advertisement that will likely reach people less interested in the product,which ad or ads should rely on the central route and which ad or ads should rely on the peripheral route?

Question

Quizplus · Accepted Answer

The ad being heard by people who are very interested in the product should rely on the central route because these individuals are likely to have more motivation and ability to process information about the product. The ad being heard by people less interested in the product should rely on the peripheral route because they are less likely to be motivated or engaged in processing the information and may be more swayed by peripheral cues such as attractive visuals or catchy music.

If You Have One Advertisement That Will Likely Be Heard