An ad agency creates two ads for a particular car. One stresses the car's safety and gas mileage; the other simply shows how fun it is to drive. The first ad relies on the _____route to persuasion; the second, on the ____ route.

Question

Quizplus · Accepted Answer

The first ad that stresses the car's safety and gas mileage is using the central route to persuasion. This means the ad is focusing on the logical and rational aspects of the car's features to persuade potential buyers. The second ad that simply shows how fun it is to drive is using the peripheral route to persuasion. This means the ad is relying on emotional and superficial aspects to persuade potential buyers, rather than logical and rational arguments.

An Ad Agency Creates Two Ads for a Particular Car