The goal of advertising is to encourage people to view products or services favorably, and, ideally, to purchase them. Advertising's objective, therefore, is:

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Advertising's main objective is to persuade people to think positively about a product or service and ultimately make a purchase. While obedience, compliance, and conformity may be factors in some advertising strategies, they are not the main objective.

The Goal of Advertising Is to Encourage People to View