Hugh bought a new calculator for $125. One week later, he saw an ad from another store showing the same calculator on sale for $65. Hugh said, "I'm still glad I got my calculator; the cheaper ones are probably defective. I don't mind having paid more for mine." Hugh's statement reflects:

Question

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Hugh's statement reflects cognitive dissonance reduction, which is a psychological concept where an individual justifies their decision or behavior in order to reduce the discomfort of conflicting information or beliefs. In this case, Hugh is justifying spending more money on a calculator by convincing himself that the cheaper ones are inferior. This is a way to reduce cognitive dissonance and feel better about his purchase.

Hugh Bought a New Calculator for $125