When buying groceries,many shoppers prefer certain products simply because they have a familiar brand name.This BEST illustrates the _____ effect.

Question

Quizplus · Accepted Answer

The mere exposure effect is the tendency for people to develop a preference for things simply because they are familiar with them. In this scenario, shoppers are likely to choose products with familiar brand names because they have been exposed to them before and therefore feel more comfortable purchasing them.

When Buying Groceries,many Shoppers Prefer Certain Products Simply Because They