Cognitive dissonance theory best explains the relationship between attitudes and behaviour when counterattitudinal behaviours do not threaten one's self-worth or when the attitudes that are initially held are weak or unclear.

Question

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Cognitive dissonance theory is most relevant when counterattitudinal behaviors threaten one's self-worth or when there is a strong commitment to the initial attitudes, leading to discomfort and a motivation to resolve the inconsistency.

Cognitive Dissonance Theory Best Explains the Relationship Between Attitudes and Behaviour