When a group of like-minded people gathers and discusses an issue,the group's opinion,attitude,or decision may become more extreme through the processes of normative social influence and informational social influence.

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Normative social influence is the pressure to conform to the group's norms, values, and expectations in order to be accepted and avoid rejection. This can lead to the group's opinion becoming more extreme. Informational social influence occurs when an individual conforms to the group's opinion because they believe the group has more knowledge or information, even if that opinion is more extreme.Both processes can contribute to the group's opinion, attitude or decision becoming more extreme.

When a Group of Like-Minded People Gathers and Discusses an Issue,the