The central route to persuasion is likely to be the most effective with people who have a high need for cognition.

Name: The central route to persuasion is likely to be the most effective with people who have a high need for cognition.
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People with a high need for cognition are more likely to engage in deep, analytical thinking and consideration of arguments, making them more receptive to messages presented through the central route of persuasion.

The Central Route to Persuasion Is Likely to Be the Most